Art & Culture
Explore the Silk Road, an Ongoing Epic of Civilization
Nihao- China: The 2024 Silk Road Tourism Overseas Promotion Season kicked off.
Islamabad (Bilal Javaid):- The China Cultural Center in Pakistan and the Cultural Office of the Embassy of the People’s Republic of China in Pakistan officially launched the Nihao, China, 2024 Silk Road Tourism Overseas Promotion Online Season in Pakistan on 8 July 2024.










Nihao China, the 2024 Silk Road Tourism Overseas Promotion Season contain series of activities organized by the Network of International Culturalink Entities (NICE) in collaboration with China Cultural Center, China National Tourist Offices overseas, International Tourism Alliance of Silk Road Cities, and the cultural and tourism departments (bureaus) of 13 provinces (autonomous regions, and municipalities), including Shanghai, Jiangsu, Fujian, Henan, Guangdong, Guangxi, Hainan, Yunnan, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang from June to October 2024.
The event aims to promote the Silk Road spirit of “Peace and Cooperation, Openness and Inclusiveness, and Mutual learning and Mutual Benefits” and showcase the magnificent natural scenery, diversified ethnic cultures, and profound cultural heritage of Cities along the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and enhance the exchanges, mutual learning, and communal prosperity among the member Cities of the International Tourism Alliance of Silk Road Cities.
The activities will include the launching ceremony, global broadcasting of themed videos, Glory of Millennia – Silk Road Photo Exhibition, Millennia Silk Road cultural and tourism resources exhibition, and “Nihao- China” overseas promotion events.
To expand the domestic and international influence of the Promotion Season, The Network of International Culturalink Entities (NICE), in collaboration with the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and Sanya Municipal Government, organized the Opening Ceremony of the 2024 Silk Road Tourism Overseas Promotion Season on 24 June in Sanya, Hainan, China and showcasing the Hainan abundant cultural heritage, tourism offerings, and promoting Hainan tourism routes and products as well as the latest inbound tourism policies to international audiences. The event seeks to broaden the global tourism market in Hainan and enhance overseas precision marketing efforts.
Hainan, a hub of the 21st Century Maritime Silk Road, is promoting the strategic alignment of Belt and Road Initiative cooperation and free trade port construction, aiming to establish a more extensive pattern of engagement with the global community.
Interested viewers in Pakistan and around the globe can enjoy all these fascinating events on Facebook, WeChat, Twitter (X) handle of the Director China Cultural Center in Islamabad, Pakistan, H.E Zhang Heqing @zhang_heqing, and other social media platforms. The explorers can access the online events through the www.facebook.com/cccenterinpak
Art & Culture
From Bank Lines to Bus Seats: Bold Lessons in Courtesy, Courage, and Everyday Survival
In the line of bill payers at the bank,
As the fairer sex,
If sick, don’t just be blank
“Ladies first”, “excuse me11, “before you please.”
For deals with unpaid bills,
Ask for goods back, threat if you will,
Repeat the request for a job.
You may make it from the mob,
Instead of standing, share the seat on the bus
Isn’t it much better than making a fuss,
Whatever you do during tug-of-war, do not push the rope
Or you’ll be the laughing stock amidst cries of, “What a dope.”
Art & Culture
Bareendo of Pakistan Inscribed on UNESCO’s Intangible Cultural Heritage (ICH) List
Paris(Imran Y. CHOUDHRY):- Bareendo (Bhorindo), one of the oldest surviving folk instruments of Sindh, has been officially inscribed on UNESCO’s list of Intangible Cultural Heritage (ICH) in need of urgent safeguarding. The decision was adopted at the 20th Session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage.

The Bareendo is a clay wind instrument whose origins trace back to the 5,000-year-old Indus Valley Civilization. It is a symbol of Sindh’s spiritual and communal traditions. For centuries, its soft and meditative tones have accompanied winter gatherings, Sufi practices, and rural celebrations. Today, however, the tradition is endangered, with only one master musician, Ustaad Faqeer Zulfiqar, and one master potter, Allah Jurio, preserving its complete knowledge.
The nomination of Bareendo as an ICH in urgent need of safeguarding is the result of an intensive consultative process between the Government of Sindh, Pakistan Mission’s to UNESCO in France and the UNESCO Headquarters. It was inspired by a community-led and participatory process in the village of Keti Mir Muhammad Loond village in Sindh province to protecting Bareendo as a cultural heritage. Their efforts shaped the comprehensive Four-Year Safeguarding Plan (2026–2029), which includes the establishment of a community music school, integration of Bareendo heritage into formal and informal education, and the use of digital platforms to expand cultural outreach. UNESCO’s inscription will support the conservation process.
Permanent Delegate of Pakistan to UNESCO Ambassador Mumtaz Zahra Baloch welcomed the decision of UNESCO’s Intergovernmental Committee to inscribe Bareendo as an Intangible Cultural Heritage in urgent need of safeguarding. “The inscription of Bareendo is a proud moment for Pakistan and a tribute to the communities who have preserved this ancient instrument and music for generations. Bareendo is not only an emblem of the Indus Valley’s cultural continuity but also a living expression of Sindh’s artistic and spiritual heritage.”
“This recognition by UNESCO reaffirms Pakistan’s commitment to the protection and promotion of our diverse cultural traditions. We look forward to working closely with UNESCO to ensure that the knowledge, craftsmanship, and musical identity of the Bareendo is transmitted to future generations”, she said.
Art & Culture
“The Backyard Ballet: Cat and Crow in Comic Courtship — A Poem by Zeenat Iqbal Hakimjee”
My backyard is livened up
By the cat and the crow.
From a distance they for each other
A liking show.
Caw Caw, Meow Meow they hark & howl.
A din enough, to disturb the neighbouring fowl
Both of them perched on the dustbin.
Turn by turn.
Waiting for a morsel, from the kitchen to return.
Up goes the left over meat, in the air,
What ensues would ashame ‘The battle for the chair
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