Art & Culture
Explore the Silk Road, an Ongoing Epic of Civilization

Nihao- China: The 2024 Silk Road Tourism Overseas Promotion Season kicked off.
Islamabad (Bilal Javaid):- The China Cultural Center in Pakistan and the Cultural Office of the Embassy of the People’s Republic of China in Pakistan officially launched the Nihao, China, 2024 Silk Road Tourism Overseas Promotion Online Season in Pakistan on 8 July 2024.










Nihao China, the 2024 Silk Road Tourism Overseas Promotion Season contain series of activities organized by the Network of International Culturalink Entities (NICE) in collaboration with China Cultural Center, China National Tourist Offices overseas, International Tourism Alliance of Silk Road Cities, and the cultural and tourism departments (bureaus) of 13 provinces (autonomous regions, and municipalities), including Shanghai, Jiangsu, Fujian, Henan, Guangdong, Guangxi, Hainan, Yunnan, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang from June to October 2024.
The event aims to promote the Silk Road spirit of “Peace and Cooperation, Openness and Inclusiveness, and Mutual learning and Mutual Benefits” and showcase the magnificent natural scenery, diversified ethnic cultures, and profound cultural heritage of Cities along the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and enhance the exchanges, mutual learning, and communal prosperity among the member Cities of the International Tourism Alliance of Silk Road Cities.
The activities will include the launching ceremony, global broadcasting of themed videos, Glory of Millennia – Silk Road Photo Exhibition, Millennia Silk Road cultural and tourism resources exhibition, and “Nihao- China” overseas promotion events.
To expand the domestic and international influence of the Promotion Season, The Network of International Culturalink Entities (NICE), in collaboration with the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and Sanya Municipal Government, organized the Opening Ceremony of the 2024 Silk Road Tourism Overseas Promotion Season on 24 June in Sanya, Hainan, China and showcasing the Hainan abundant cultural heritage, tourism offerings, and promoting Hainan tourism routes and products as well as the latest inbound tourism policies to international audiences. The event seeks to broaden the global tourism market in Hainan and enhance overseas precision marketing efforts.
Hainan, a hub of the 21st Century Maritime Silk Road, is promoting the strategic alignment of Belt and Road Initiative cooperation and free trade port construction, aiming to establish a more extensive pattern of engagement with the global community.
Interested viewers in Pakistan and around the globe can enjoy all these fascinating events on Facebook, WeChat, Twitter (X) handle of the Director China Cultural Center in Islamabad, Pakistan, H.E Zhang Heqing @zhang_heqing, and other social media platforms. The explorers can access the online events through the www.facebook.com/cccenterinpak

Art & Culture
Live and Let Live: A Poetic Reflection on Choice and Tolerance by Zeenat Iqbal Hakimjee from Harmony

You took her out to the
Cosy restaurant for dinner,
I was vociferous in-my appeal,
For you as sinner.
Social taboos should never erect
A wall between us,
Otherwise our relationship
Will take a turn for the disastrous,
My catty instincts
Were aroused by your-
Blast of voice
If only I could have told myself
Never mind, its his choice.
The norm of the day is
Follow a strict diet
A pound here or there will not
A tremendous impact
Make on the weight
Live and let live, Take and learn to give.
Art & Culture
Life’s Ups and Downs: A Poetic Reflection on Struggles and Strength by Zeenat Iqbal Hakimjee from Harmony

As the mountaineer up the mountain ascends,
Traversing the path that he will have to descend.
At the sight, an ordinary man
Would have shuddered.
Up hills and pitfalls, All a part of life.
Whether it is easy going or only strife.
Sometimes an obstacle comes in the way,
Sometimes it is smooth going all the way,
Lifes ups and downs add to its totality,
Lending to it an air of immortality.
Art & Culture
PAKISTAN PAVILION SHINES AT INTERNATIONAL VILLAGE OF GASTRONOMY PARIS

Paris ( Imran Y. CHOUDHRY):- Ambassador of Pakistan to France Mumtaz Zahra Baloch visited the International Village of Gastronomy Paris at the invitation of its President and Founder Anne-Laure Descombin. It is one of the biggest gastronomy events in Paris being held since 2016 and aims to celebrate the richness of culinary traditions from around the world.

Inaugurating the Pakistan pavilion Ambassador Baloch highlighted the rich culinary heritage and culture of Pakistan. She appreciated the tradition of holding international gastronomy festivals to promote understanding and appreciation of the cuisine and cultures of countries around the world. Pakistan’s participation in this year’s festival is part of a series of public diplomacy initiatives being taken by the Embassy of Pakistan with a vision to popularize Pakistan’s culture and cuisine in France.

Pakistan’s pavilion remained center of attraction at the Festival as food lovers came in large numbers to enjoy Pakistani cuisine and learn about the traditional culinary culture of Pakistan.

The visitors also appreciated the diversity of the savory and sweet dishes on display: chicken biryani, channa chaat, chicken seekh kebab, vegetable samosas, gulab jamans, jaleebi along with the famous drink rooh afza and mango juice. They showed keen interest in the cooking process, the ingredients used and the recipes of the dishes.

This year the Embassy of Pakistan is participating in this mega event along with some 62 other countries and French regions. The event will continue for four days and is expected to receive over 10,000 visitors daily.

The Ambassador also appreciated the Embassy team for their zest and hard work in organizing the event.
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