Step into the vibrant world of global tourism with Umedjon Saidov, National Expert in Tourism Development and General Director of Somon Travel LLC, whose passion has unveiled Tajikistan’s hidden gems to the world. From his roots as a scholar of international relations to masterminding the Dushanbe International Tourism Exhibition (DITE-2025), held September 18–20, Saidov has transformed Tajikistan’s majestic Pamir peaks and lively Dushanbe markets into must-visit destinations of hospitality and heritage. In this exclusive The Light Newspaper interview, he invites you to explore the dreams, challenges, and triumphs that made DITE-2025 a global sensation, uniting 200 companies from 20 countries and sparking partnerships that promise adventure and opportunity.

“My love for Tajikistan drove me to connect its beauty with the world,” Saidov shares. His journey—from diplomatic posts and “Tourist Police” to founding travel companies—culminated in DITE-2025, a dazzling showcase born from relentless dedication. Having represented Tajikistan at global events like ITB Berlin and WTM London, he crafted DITE as a stage for airlines, artisans, and hoteliers to highlight Tajikistan’s untapped potential, inviting travelers and investors to discover its charm.

The challenge of uniting global hotel chains, local restaurants, and tour operators was no small feat, but Saidov’s collaborative approach turned diversity into strength. “We built trust through open dialogue, ensuring every voice was heard,” he says. This unity transformed DITE into a cultural and commercial triumph, where vibrant displays of music, crafts, and cuisine met investment forums and B2B sessions, sparking deals that elevate Tajikistan’s tourism.

A standout moment came when Saidov stepped in to moderate a critical panel after a last-minute cancellation, seamlessly connecting airlines and tourism boards with Tajikistan’s opportunities. His quick thinking turned a challenge into a highlight, showcasing his leadership and passion. “DITE-2025 was more than an event—it was a bridge to the world,” he reflects.

Looking ahead, Saidov envisions DITE as Central Asia’s premier tourism platform, with regional expansions and digital campaigns to keep Tajikistan in the spotlight year-round. His advice to aspiring professionals? “Combine passion with perseverance. Believe in your country’s potential, and doors will open.”

The magic of DITE-2025 lies in its mutual discoveries—international guests enchanted by Tajikistan’s hospitality and local businesses embracing their global potential. “This is just the beginning,” Saidov says. “Join us to explore Tajikistan’s wonders, from the Pamirs to Dushanbe’s vibrant markets. Let’s create unforgettable journeys together!”