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Explore the Silk Road, an Ongoing Epic of Civilization Nihao- China: The 2024 Silk Road Tourism Overseas Promotion Season kicked off.

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Islamabad (Bilal Javaid):- The China Cultural Center in Pakistan and the Cultural Office of the Embassy of the People’s Republic of China in Pakistan officially launched the Nihao, China, 2024 Silk Road Tourism Overseas Promotion Online Season in Pakistan on 8 July 2024.

Nihao China, the 2024 Silk Road Tourism Overseas Promotion Season contain series of activities organized by the Network of International Culturalink Entities (NICE) in collaboration with China Cultural Center, China National Tourist Offices overseas, International Tourism Alliance of Silk Road Cities, and the cultural and tourism departments (bureaus) of 13 provinces (autonomous regions, and municipalities), including Shanghai, Jiangsu, Fujian, Henan, Guangdong, Guangxi, Hainan, Yunnan, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang from June to October 2024. 

The event aims to promote the Silk Road spirit of “Peace and Cooperation, Openness and Inclusiveness, and Mutual learning and Mutual Benefits” and showcase the magnificent natural scenery, diversified ethnic cultures, and profound cultural heritage of Cities along the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and enhance the exchanges, mutual learning, and communal prosperity among the member Cities of the International Tourism Alliance of Silk Road Cities. 

The activities will include the launching ceremony, global broadcasting of themed videos, Glory of Millennia – Silk Road Photo Exhibition, Millennia Silk Road cultural and tourism resources exhibition, and “Nihao- China” overseas promotion events.

To expand the domestic and international influence of the Promotion Season, The Network of International Culturalink Entities (NICE), in collaboration with the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and Sanya Municipal Government, organized the Opening Ceremony of the 2024 Silk Road Tourism Overseas Promotion Season on 24 June in Sanya, Hainan, China and showcasing the Hainan abundant cultural heritage, tourism offerings, and promoting Hainan tourism routes and products as well as the latest inbound tourism policies to international audiences. The event seeks to broaden the global tourism market in Hainan and enhance overseas precision marketing efforts.

Hainan, a hub of the 21st Century Maritime Silk Road, is promoting the strategic alignment of Belt and Road Initiative cooperation and free trade port construction, aiming to establish a more extensive pattern of engagement with the global community.

Interested viewers in Pakistan and around the globe can enjoy all these fascinating events on Facebook, WeChat, Twitter (X) handle of the Director China Cultural Center in Islamabad, Pakistan, H.E Zhang Heqing @zhang_heqing, and other social media platforms. The explorers can access the online events through the www.facebook.com/cccenterinpak

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