Belem ( Imran Y. CHOUDHRY):- United Nations Climate Change Conference COP30 continue in Belem, Brazil to talks and dialogues for plains to strict roles and regulations.
Outside of the venue lots of different events host by different organisation and companies. One of the Bioeconomy and Small Businesses Take Center Stage at COP30 Organized by Sebrae in Pará, the En-Zone will be the international showcase of entrepreneurship and sustainability in the Amazon during the Conference.
Visitors and residents of Belém have the opportunity to see firsthand the entrepreneurship that makes a diference in the lives of Amazonians and respects the forest. During the 30th Conference of the Parties on Climate Change of the UN (COP 30), Sebrae in Pará is promoting the
Entrepreneurship Zone (En-Zone), which will be open to the public from November 10th to 21st, in the parking lot of the
Belém Porto Futuro I Urban Park, with free admission.
More than an exhibition space, the En-Zone is a hub of connections that highlights the leading role of small Amazonian businesses and
reinforces Sebrae’s role as an articulator of the new green economy. In an area of almost 17,000 square meters, it houses a store with products
from 250 businesses from all Brazilian biomes, the BioMarket store, Casa Pará, training opportunities, immersive spaces to promote national
tourism, a food court with restaurants, and a stage for musical programming.
With the theme “Living Amazon – The Future Revolves Here,” En-Zone ofers a sensory journey featuring works by Amazonian artists, miriti installations, sculptures, and interactive panels. The artistic curation highlights the muralist Sebá Tapajós, internationally recognized for portraying the forest in vibrant colors. At night, the scenic lighting creates an immersive and Instagrammable atmosphere, enhancing the Amazonian aesthetic and inviting public interaction.
“The Amazon Rainforest is at the centre of global debates about the future of the planet. Therefore, nothing is more fitting than showcasing a vibrant Amazon that preserves traditions, harbors immeasurable natural wealth, and generates income for those who live in and from it. That’s why Sebrae is leading a movement to position small businesses at the heart of sustainable development,” says Rubens Magno, Superintendent
Director of Sebrae in Pará.
En-Zone is an initiative of Sebrae/PA, with Claro Empresas as a connectivity partner, sponsorship from Hydro and Sicredi, and institutional support from the Municipality of Belém, the Government of Pará, and the Federal Government.
To see the complete En-Zone programme and register to visit the space, visitors should download the En-Zone SuperApp, available for Android and Apple. The Digital Agency, ofering Sebrae services to entrepreneurs, will also be integrated into the app.
Brazil BioMarket, the name of Sebrae’s collaborative store, is a living showcase of sustainable and innovative entrepreneurship during COP30.
Between November 10th and 21st, attendees of the global climate conference will have the opportunity to meet approximately 250 small businesses that connect with new ways of thinking about development without compromising care for nature and people.
The selected small businesses represent all six Brazilian biomes, in the segments of food and beverages, fashion and accessories, crafts and decoration, beauty and cosmetics. In addition to exhibiting and selling Brazilian products, the store aims to strengthen the regional economy,
generating employment, income, and visibility for entrepreneurs.
The initiative also involves the participation of the Association of Socio-bioeconomic Businesses of the Amazon (ASSOBIO), contracted to operate the store, and Vimer Retail Experience, which developed the brand and the concept of experiential retail that the space will provide. The idea is that the entrepreneurs’ stories will be “told” through the display of the products that the store will ofer. In addition to the physical space, some entrepreneurs will have their products available in an exclusive online store within the Mercado Livre platform, with free access. This initiative ofers entrepreneurs another alternative for digital presence, complementing the physical store experience with a broader catalog more
accessible to consumers throughout Brazil.
The Loja Brasil BioMarket also has a unit in the Green Zone.
The host state of COP30 is highlighted at Casa Pará, one of the most emblematic spaces in the En-Zone. With 500 m², the space aims to promote a cultural and sensory immersion in the Amazon, as well as reflections on relevant themes, focusing on sustainable design, hospitality,
and the circular economy, through a rich program of exhibitions by artists from Pará, performances, discussion panels, and daily debates.
Among the cultural attractions are a special exhibition featuring popular manifestations such as the “big-headed” figures, pierrots, and masks by
Mestre Vital, as well as the Miriti Pavilion, conceived by Guá Arquitetura and Atelier Miriti Sustentabilidade, which presents miriti as an Amazonian social technology, and works by Éder Oliveira, Erica Saraiva, Roberta Carvalho, Marinaldo Santos, and Walda Marques.
This will be the first time that Casa Pará opens its doors in its own territory. The space was born during the Tiradentes Creative Week in October of this year.
The program also includes regenerative tourism experiences, which are based on the premise of transforming an environment for the better, with workshops on bioeconomy, reforestation, and experiences in riverside communities, in addition to the promotion of sustainable Brazilian tourist destinations, such as the Combu Route, a reference in community-based tourism and local production.
Other immersive tourism experiences can be enjoyed at the Visit Brasil Center, a partnership between Sebrae/PA and Embratur. The center will be an interactive space focused on promoting sustainable tourism and authentic experiences in the country, through the use of technologies
such as artificial intelligence and augmented reality, allowing for the exploration of Brazilian ecosystems in 3D. In the “Feel Brasil” area, visitors ill have the opportunity to discover more than 100 sustainable experiences created by small entrepreneurs.Gastronomy on the rise
Pará’s cuisine is one of the most original and celebrated in the world. As expected, this striking feature of the local culture will receive due prominence at the Gastronomic Festival, which will bring together renowned Amazonian chefs in creations that combine tradition and innovation.
In the Em-Zone food court, the richness of Pará’s and the Amazon region’s gastronomy is highlighted. The menu was designed to ofer a diverse and inclusive experience, bringing together typical dishes, regional, oriental, natural and Amazonian cuisine, as well as pasta and
healthy options.
In addition to sampling Amazonian delicacies, visitors can discover bioproducts from Brazilian biomes produced by national entrepreneurs,
which will be on display at the Brasil Biomarket store, as well as bioproducts from the Sustenta e Inova Program, an international cooperation initiative coordinated by Sebrae/PA and financed by the European Union. Cultural Programme
At En-Zone, fun and sustainability always go hand in hand. One of the attractions will be the Amazon Wheel, a 90-meter Ferris wheel powered by solar energy and with 18 gondolas, one of which is accessible to people with disabilities. The venue will ofer exclusive experiences, such ashappy hour at sunset, regional cuisine, an ice cream parlor, a cofee shop, and a sustainable souvenir shop.
Visitors to En-Zone can enjoy free musical performances by Amazonian artists that reflect and echo the musical identity of the Northern region.
Brega, techno brega, calypso, carimbó, and lambada are among the styles selected by the Sebrae curation team, with programming on a stage
set up at Em-Zone.
The Brazilian Army, through the Northern Military Command, will also be present with an exhibition highlighting the role of the Armed Forces in the Amazon, combining sustainability, technology, and innovation. The space will showcase projects, equipment, and educational work from theBelém Military College, as well as exhibiting equipment that assists its military corps in the preservation and scientific development of the
region, such as the SABER M60 radar and the RBS 70 missile launcher.
Journalists and digital influencers from Brazil and around the world will be able to count on the Media Hub, an exclusive and fully equipped structure, designed especially for them to produce and distribute, in real time, content on strategic topics such as sustainable entrepreneurship, bioeconomy, and the Amazonian business environment.
The “Sebrae Communication House” during COP30, as the media hub is being called, will operate from November 10th to 21st, at the Belém Porto Futuro I Urban Park. Access for communicators will be free and will be done directly through the oficial En-Zone app.
En-Zone has a Digital Agency integrated into the En-Zone COP30 app, ofering exclusive content for entrepreneurs. This feature, called “Conecta Negócios” (Connect Businesses), will only be accessible to users with a National Registry of Legal Entities (CNPJ).
To make the En-Zone space functional, measures were adopted for carbon neutrality, management of waste generated during COP, and the promotion of accessibility to the site. This demonstrates Sebrae/PA’s commitment to adopting ESG (environmental, social, and governance) practices, consolidating the event as an example of sustainability and inclusion.
At En-Zone, there will be a welcome team on standby to handle various situations that may arise throughout the 12 days of the event. The space has been structured with a focus on humanized service, prioritizing the well-being and safety of all participants.
Among the services ofered are first aid for cases of allergies, pain or discomfort, as well as providing insect repellent, sunscreen, and even emergency sewing services for damaged clothing or accessories, ensuring that the experience of visitors and guests is not compromised.
Accessibility and Inclusion The space will also pay special attention to accessibility, with the presence of a sign language interpreter and audio description, ensuring that people with disabilities have the same opportunities for participation and interaction at the event. The aim is to make the Welcome Area a welcoming, inclusive and safe environment for everyone.
During En-Zone, visitor flow will be organized through the En-Zone COP30 Super App, an application that functions as a digital profile, facilitating access to areas of interest and optimizing the consumption experience within the space. Available free of charge for Android and iOS systems, the application will accompany the public, speakers, and entrepreneurs throughout the event, simplifying entry and exit control, and
digitizing functions such as tickets via QR Code.Areas of Operation En-Zone is one of Sebrae’s areas of operation at COP30. The entity also has activities in the Green Zone, Vila Domos, and Casa Brasil, in addition to being one of the executors of the City in Motion Circuit and presenting Global Citizen in Belterra. It was also one of the supporters of the Global Citizen Amazon Festival, which took place last Saturday, at Mangueirão, in Belém, organizing the food service entrepreneurs of the event.